Behind Our New Branding
We’re so excited to unveil the new LaVie branding our team has finally been working on in a partnership with Salt + Sage Web Studio. Rebranding is a strategic step in staying relevant as we work to serve women facing unplanned pregnancies as effectively as possible. In the coming months, you’ll see our new look in the community as we launch our new website, update billboards, make strategic changes on social media, and prepare to move to our new location.
Even though we have a new look, our mission remains the same: LaVie continues to empower women through compassionate medical care for early pregnancies. Our rebranding was initiated with the intention to create a more professional look for LaVie that would appeal to more abortion-minded women seeking trustworthy information. We also needed to use our new brand to establish LaVie as a quality medical clinic staffed with registered nurses and state- of-the-art technology. The medically-aligned visuals work to combat negative messaging about Crisis Pregnancy Centers spread by the abortion industry. We want people to look at our logo and colors and understand that LaVie is a reliable medical facility staffed with a team of registered nurses.
The color palette features a strong, dark blue that’s aptly called “battleship blue.” The brand is rounded out with contemporary accents of mustard and rose tones, which appeal to the younger generations we are motivated to reach and connect with. You’ll notice a sound wave icon used throughout our new materials—this was created by recording Cindy Nordstog saying the word “compassion” and using the shape of the sound to create an icon. Compassion remains at the heart of what we do. The sound wave is symbolic in many ways—the sound of an unborn baby’s heartbeat, the ultrasound technology we offer for no cost, and our mission to listen closely to each patient’s unique story without judgment.
We hope this new look and feel will beautifully and professionally usher LaVie into a meaningful era of influence in our community.
